Governor Malloy announced at the Connecticut Tourism Conference that the public has named Niantic the first-ever Fan-Favorite still revolutionary Town of the Year. Niantic, a Connecticut village located along the shore of the Long Island Sound, mobilized passionate residents and visitors and earned more votes than any other town, village, city or borough across the state. The second-annual Fan-Favorite social media program generated significant participation from Connecticut residents, as well as New York, Massachusetts, Florida, New Jersey, Pennsylvania and more, each who rallied to honor their favorite Connecticut town and place.
• Nearly 10,000 votes were cast over a four week period
• Nearly 2,000 destinations and attractions around the state were named “favorites” by the people
• More than 180 industry partners supported the program by sharing it with their communities via social media, newsletters and more, generating nearly one million impressions.
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