SATURDAY MAY 12, 2018—9:30 AM to 5:00 PM
To: The Windham Arts Family
Fr: John Murphy, Program Director

Mark your calendars—I have good news to share!

Listen to John Murphy interview Dee-Boyle Clap on Windham Arts Radio Review regarding upcoming workshop!

Windham Arts is partnering again with Assets for Artists at MASS MoCa to offer a FREE professional development workshop for state-based artists in all disciplines. If you’re serious about strengthening your practice, learning from art business and marketing experts, and connecting with fellow artists & makers, we hope you’ll sign up!

In our region we are offering a special bushiness training for artists on Saturday May 12 from 9:30 am to 5:00 pm at Eastern Connecticut State University in Webb Hall Conference Room 115.

Registration is free but space is limited so act now if you are interested!

To request a seat, email Briana at with your name, home address, and artist website or brief description of your artistic practice. Preference will be given to artists from rural areas of Connecticut, but artists from urban areas may also enroll if space allows. Participation is FREE!

Artists in Business with Dee Boyle-Clapp

Building on her 25 years of experience in the arts, Dee Boyle-Clapp now directs the Arts Extension Service at UMASS. In this training, she will introduce the elements of a business plan and information helpful for running your artist-based business. Through a mix of instruction and guided activities you will learn how to create a series of attainable business goals that shape the future of your art-based business, including how to describe your work, hire outside experts, handle financial details, and structure your business.

Most suitable for commercial and craft-based artists.


A career as an artist is complex with competing interests for one’s time and attention. Portfolio careers mean piecing together hours and juggling work in a manner unlike those who work a typical 9-5 job or even run a traditional business.

Business planning has changed to be light, lean and flexible, reflecting the needs of a shifting economic landscape.

While business plans are a proven tool for starting and growing a successful business, the language and structure can be intimidating for artists to develop.

In this training, taught by artists for artists, you will be introduced to the elements of a business plan and information helpful for running your artist-based business.

Through a mix of instruction and guided activities you will be introduced to how to:

  • Create a series of attainable business goals that shape the future of your artist-based business.
  • Describe and talk about your work.
  • Hire outside experts.
  • Handle financial details (especially when you are financially challenged!)
  • Understand your Target market.
  • Determine which Marketing channels that are right for you.
  • Structure your business.

At the end of the day, leave with the start of a business plan via goals and next steps that will guide you after the training ends.

More about our workshop sponsor, Assets for Artists:

Our Mission

Assets for Artists was founded on the belief that artists are key contributors to vibrant communities and thriving economies. We support artists in achieving financial security and business growth, so they can sustain their best creative work for a lifetime.

Our programming empowers artists with “matched savings” grants and professional development workshops in partnering states and communities (currently Massachusetts, Rhode Island, and Connecticut). We also support professional and creative development for artists who come from all over the world to our residency program in North Adams, The Studios at MASS MoCA.

Our Impact 

Since 2008, we’ve served nearly 700 artists with professional development workshops and enrolled more than 300 artists in five northeastern states in our matched savings grant program. Together, our participating artists are creating $1,000,000+ in seed capital to invest in their creative futures. That’s a lot of love flowing back into the creative economy!

Assets for Artists, 1320 Mass MoCA Way, North Adams, MA, 01247, United States

413-664-4481 x8147 and

Feel free to contact me if you need general information at BUT, but be sure to register with Briana at  I hope to see you there!!

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